http://www.wikio.co.uk/blog/search/Search Marketing Wikio Blogs - search: Search Marketing wikio wikio http://www.wikio.co.uk/info?id=68545695 One of my favorite industry print publications was recently acquired by iNET Interactive and I was curious what interest a social media company would have in a trade magazine. Launched in early 2006, Search Marketing Standard delivers practical, intuitive search marketing information immediately applicable to search engine programs. With insight on pay-per-click advertising, search [...] Thu, 21 Aug 2008 22:10:33 GMT http://www.wikio.co.uk/info?id=68545695 Paul O'Brien 2008-08-21T22:10:33Z http://www.wikio.co.uk/info?id=68555048 The latest U.S. search market share numbers from comScore Networks, released today, show Google resuming its upward climb in July, after seeing its share of the market decline slightly the month before. The search giant's market share rose to 61.9 percent in July, from 61.5 percent the month before, according to the research firm. Fri, 22 Aug 2008 00:14:00 GMT http://www.wikio.co.uk/info?id=68555048 toddbishop@seattlepi.com (Todd Bishop) 2008-08-22T00:14:00Z http://www.wikio.co.uk/info?id=68475887 United Arab Emirates: The latest advances in measuring and optimizing online marketing and the advantages of implementing such strategies in a competitive marketplace were discussed at a seminar on Search Engine Marketing hosted by Dubai Media City, a member of TECOM Investments. [AMEInfo.com] Thu, 21 Aug 2008 09:39:08 GMT http://www.wikio.co.uk/info?id=68475887 AME Info | United Arab Emirates | Latest News 2008-08-21T09:39:08Z http://www.wikio.co.uk/info?id=68418741 There's a large panel for this one, so moderator Andrew Goodman, Principal of Page Zero Media, threatens speakers who goes over their allotted ten minutes with a tic tac maraca. Watch out. Russ Mann, CEO of Covario, says that some companies are centralized, some are decentralized, some are agency based,... Wed, 20 Aug 2008 22:54:13 GMT http://www.wikio.co.uk/info?id=68418741 2008-08-20T22:54:13Z http://www.wikio.co.uk/info?id=68526089 Daily Search Coverage: SES day three is over, well, day four is almost over now. Google News can be rejecting. Search Marketing Standard is sold. Google fixed the 404 widget. Google releases Java API update. Microsoft shuffles, while Yahoo loses. Yahoo Search goes iPhone. Yahoo tests new Site Explorer design. Search Engine Roundtable Topics: SES San Jose Roundtable Live Coverage Day Three Recap A Rejection Letter from Google News Search Marketing Standard Magazine Acquired by iNET Interactive Google Fixes 404 Widget Scripting Errors Google Releases Major Update to AdWords API Java Library Search Engine Land Topics: Day Three: SES San Jose '08 Recap Microsoft & Yahoo Shuffle Business Internally Yahoo Search Launches iPhone Safari Version Yahoo Beta Tests New Site Explorer Design Daily Link Finds: This is the August 21st, issue of a daily post that will contain links to commentary of the posts over at the Search Engine Roundtable . All links I find throughout the day that ad some commentary to the posts written over at the Search Engine Roundtable, will be in the Daily Link Finds. The purpose is two fold: (1) To help people find discussion around our articles and (2) To thank people for linking to us. How do I find these links? Only one way, via a Google Blog Search link command, so make sure that (1) you are in Google Blog Search and (2) link to us. Daily Link Finds for August 21st, 2008: Google Penalties : Manual vs Algorithmic , Search Engine Journal links for 2008-08-20 , e-strategyblog PPC News Roundup for 8/20/2008 , PPC Hero SearchCap: The Day In Search, August 20, 2008 , Search Engine Land Day Three: SES San Jose '08 Recap , Search Engine Land Getting back into the SEO game , Michael Dammann's Blog links for 2008-08-21 , e-strategyblog SEO Daily Reading - Issue 99 , Raven SEO Tools SES San Jose and the Google Dance , Sheara Wilensky SES Sessions Quick Review , The ClickEquations Blog Yahoo Grouping Search Results , Sphinn Thu, 21 Aug 2008 18:50:48 GMT http://www.wikio.co.uk/info?id=68526089 2008-08-21T18:50:48Z http://www.wikio.co.uk/info?id=68502417 SES San Jose week is nearly over one might say we've saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin. Heather is Chair, DMA's Search Engine Marketing Council and President of SuccessWorks . She also blogs about copywriting at SEO Copywriting . Attend all the "search marketing site labs" or "search marketing clinics" you can find. During a site lab, Thu, 21 Aug 2008 13:27:24 GMT http://www.wikio.co.uk/info?id=68502417 Online Marketing Blog 2008-08-21T13:27:24Z http://www.wikio.co.uk/info?id=68423025 Social media marketing is fast emerging as a must-have in search strategies. In this session, industry experts Vanina Delobelle, Global Product Director for Monster, Erik Qualman from Search Engine Watch and Global VP of EF Education, along with Brnet Csutoras, Online Marketing Consultant offered some tips to successfully integrate social media into your search marketing mix. Vanina kicked off the session this morning discussing what social media is and how, Wed, 20 Aug 2008 22:14:48 GMT http://www.wikio.co.uk/info?id=68423025 Online Marketing Blog 2008-08-20T22:14:48Z http://www.wikio.co.uk/info?id=68423052 For many business owners who have spent the better part of their business careers marketing offline through brochures and print ads the internet can look much like a foreign country. Most realize that the internet is very powerful and has to someday be approached but finding the time and knowledge on how to do it correctly is a task in itself. Pay Per Click advertising is one quick way to become visible very quickly but without the right guidance can be overwhelming. Wed, 20 Aug 2008 20:09:47 GMT http://www.wikio.co.uk/info?id=68423052 Pay Per Click Journal 2008-08-20T20:09:47Z http://www.wikio.co.uk/info?id=68187579 Victoria, BC, August 19, 2008 - Metamend Search Marketing, a leading Search and Internet marketing and design firm is pleased to announce the launch of its new website and online client service center. Tue, 19 Aug 2008 07:00:00 GMT http://www.wikio.co.uk/info?id=68187579 2008-08-19T07:00:00Z http://www.wikio.co.uk/info?id=68432645 A recent released study from comScore “online search market in India”, indicating that Google Sites commanded the strong majority of searches conducted in this developing market. This reflects that Google not only rules in United States but dominates in India too. Google Sites ranked as the top search property in India with more than 1 billion searches conducted [...] Wed, 20 Aug 2008 21:41:20 GMT http://www.wikio.co.uk/info?id=68432645 DG 2008-08-20T21:41:20Z http://www.wikio.co.uk/info?id=68536661 Wow, what a conference! Search Engine Strategies is near it's end and what better way to wrap up our series on internet marketing conference tip s than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel. Michael worked with HP then moved on to Yahoo and is now with Intel practicing his adept social media stylings. Be sure to check out Britopian and the social media practitioner blog, Conversations Matter , Thu, 21 Aug 2008 19:17:29 GMT http://www.wikio.co.uk/info?id=68536661 Online Marketing Blog 2008-08-21T19:17:29Z http://www.wikio.co.uk/info?id=68493039 SES San Jose week is nearly over one might say we’ve saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin. Heather is Chair, DMA’s Search Engine Marketing Council and President of SuccessWorks. She also blogs about copywriting at SEO Copywriting. Attend all the “search marketing site [...] Thu, 21 Aug 2008 13:00:57 GMT http://www.wikio.co.uk/info?id=68493039 Lee Odden 2008-08-21T13:00:57Z http://www.wikio.co.uk/info?id=68378099 Google Universal offer opportunities for news and PR content to be found in search At the session on Universal and blended search at SES San Jose we heard from all the search engines. Johanna Wright of Google, Cris Pierry of Yahoo! Erik collier of Ask and Todd Schwartz of LIve search all gave their insights and predictions about how search is displayed and how searchers view a results page. Until 15 months ago a search results page was just 10 blue liks to what that search engine considered the top ten most relevant websites for your query. If you wanted to see images, videos, news, products or blog posts you had to click into the vertical buckets for those categories. In May 2007 Google decided that they should offer you the top results from ALL content in their index and not make you have to go searching in vertical buckets. They launched Universal search and now when you pop a query into Google you can see images, news and video sprinkled in with the website links. Why is this a PR opportunity? A search engine will only give you two links for your website on a search results page, But now you can get news content, images and videos on that page as well. Even if our website does not rank on page one, a press release can. And since it has been shown that search visbility lifts brand recall and influences perceptions, how you show up in search has become an important PR function. Owning the first page of Google for your company name, brand, product names and the best generic category descriptions should be on every PR plan today. It's part of online reputation management. And Universal search makes it possible. Of course you have to have the digital assets in the search engines, and they have to be correctly optimized for search. Add an image to every press release. Make the release timely and newsworthy. Optimize the press release for search. Add audio and video to your news content. Host it all in a social media newsroom and upload your assets to other content sharing sites. Making the most of blended search means you need to break down the silos in the organization and collaborate with the marketing, search and advertising people in your company. Social media is all about sharing and colloboration - and you'll win if you start appying that principle within the company. It's time for a truly integrated marketing and PR approach. Wed, 20 Aug 2008 13:42:00 GMT http://www.wikio.co.uk/info?id=68378099 2008-08-20T13:42:00Z http://www.wikio.co.uk/info?id=68283492 What better follow up to our impressive list of internet marketing conference tipsters during SES San Jose than sage advice from one of the most visible people in the search marketing industry, Danny Sullivan. As co-founder of Third Door Media, parent to Search Engine Land, Search Marketing Today and the Search Marketing Expo series of conferences , Danny Sullivan is one of the most often quoted experts in the search engine industry. Tue, 19 Aug 2008 18:52:42 GMT http://www.wikio.co.uk/info?id=68283492 Online Marketing Blog 2008-08-19T18:52:42Z http://www.wikio.co.uk/info?id=68534117 Microsoft is creating a new group within its Search unit to focus on commercial search, according to a note to UK-based journalists on August 21. Thu, 21 Aug 2008 19:18:09 GMT http://www.wikio.co.uk/info?id=68534117 Mary Jo Foley 2008-08-21T19:18:09Z